Born into a noble Tuscan Family with palaces in Florence and castles in the Chianti, Lorenzo Poccianti was raised in a society steeped in history.

Educated in Florence and London, Poccianti was trained in architecture, photography film and computer graphics. He worked  as a fashion photographer in London, Milan and New York before perfecting a ground breaking photographic technique involving camera, computer and canvas. Poccianti’s photographic innovation is the product of his historical legacy and his modern sensibility. Fusing Old Master aesthetic idealism with Computer Age technological perfection, he places his contemporary sitter in an historical backdrop with uncanny ease. 

The project begun with Poccianti photographing the scions of Florentine patrician families, styling and posing them in the guise of their notable ancestors as seen in portraits painted by Leonardo da Vinci, Raphael and Bronzino. Poccianti has since expanded upon this theme, casting his subjects in an historical portrait suitable to their physiognomy or personality. Recent work also include still life as well as portraits inspired by more recent painters such as Ingres, Klimt and Sargent, amongst others.
     
In an age when the classical form of portraiture has waned  as a means of artistic expression and when painting has been challenged by digital imaging, Poccianti’s historicizing portrait offer the modern patron a chance to capture the physical attributes of their present with the spirit of their past, real or imagined.

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